Like any thing we have to make in our lifetime, there’s no formula for success. There’s no pattern to guide us how to make an achievement of, aptly put, being successful. However, one thing that stands out above the rest is the passion.
The passion to treat the subject with a great tender, like carrying your own baby, and develop it well, so that he has a character evolution that also transforms the people around him. They will have their own distinctive characters that make them appear full of flesh, and we are keenly awaiting their appearance every time.
The passion to believe that what you want to achieve is a success, in every aspect, in every target market. While it often deemed almost impossible to bridge a critical and commercial success, remember that miracle does happen. You know you’re taking care of a big name, but remember, by now the big name has grown. You’ll only need to grow it a little higher.
The passion to have a little faith on faces you’ve doubts of pulling the charactes through, yet, once they get a deft direction, they will work wonderfully. That even applies to the villains.
The passion that the legacy lives on.
The passion is what makes Superman Returns.
And he will.